Custom Resub Messages on Twitch

What are Custom Resub Messages

Custom resub messages are a feature that allows subscribers to add their own text when renewing their subscription. Initially, the platform only had standard renewal notifications, but then Twitch expanded the system, and now viewers can send a personal message, which displays a prominent block in chat with custom text and a subscriber badge.

These custom messages appear in chat as a highlighted banner, and when using third-party overlays, they additionally appear on the broadcast screen. This helps viewers stand out, and the channel owner can see subscriber support directly during the stream. The main purpose of the feature is to give subscribers the opportunity to express gratitude, motivation, or emotions when renewing their subscription and attract audience attention.

The feature is triggered automatically in two cases: during initial subscription purchase and during renewal, when the option to add a resub message is enabled. The system considers prohibited word filters — content that violates rules can be hidden, and authors may be suspended and banned. This is an important element that allows safe use of messages in chat.

How Subscribers Send Custom Resub Messages

On first subscription, Twitch automatically sends a standard notification — it cannot be customized, but you can immediately write a regular message in chat so others notice the new subscriber badge.

To send custom text about subscription renewal, a special banner appears in chat. It displays over the chat window and allows the viewer to click the "Share" button. After that, an input window opens where the channel owner can enter text up to 255 characters. Subscribers can send either a meaningful message or a set of emojis if they just want to greet the streamer.

If a user wants to send a renewal without text, just press "Share" and immediately "Send". This will create a standard resub message. If you close the banner through "X", the notification won't go away until the page is reloaded.

The system is limited: one resub message per month per channel. Subscribers who have been suspended and banned can only use messages in standard format without text, or won't see the banner at all if the ban was issued before starting to watch the stream.

How Partners, Moderators, and Companions Work with Such Messages

For Twitch partners, custom resub messages are an additional element of interaction with viewers. They help the channel owner highlight active subscribers, create a warm atmosphere, and increase motivation for subscription renewal. Such messages can be displayed in overlays, so they're visible on screen too.

Moderators have the right to suspend or ban users if their text violates rules. All messages pass through built-in filters as well as channel filters. Additional tools, such as third-party chat bots, can include preview and deeper verification.

If a user receives a ban while already viewing, they can only send a standard renewal — the custom form will be deactivated. If the ban was earlier, there won't be a banner at all. This allows maintaining order in chat and preventing violators from accessing interaction tools.

Developer Opportunities and Frequently Asked Questions

For developers, custom resub messages are another event trigger that can be integrated into extensions, bots, notification systems, and overlays. Twitch has provided documentation describing event parameters and processing methods.

Frequently Asked Questions

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