Default split: 50/50. Twitch keeps half of every sub purchase. The streamer keeps the other half. Plus Program qualifiers earn 60/40 (Twitch keeps 40%) at ≥100 Plus Points held three consecutive months, or 70/30 (Twitch keeps 30%) at ≥300 Plus Points held three consecutive months. Gifted and Prime subs do not contribute to Plus Points.
The split table
| Tier | Sub price | 50/50 split — Twitch keeps | 60/40 Plus — Twitch keeps | 70/30 Plus — Twitch keeps |
|---|---|---|---|---|
| Tier 1 | $4.99 | $2.50 | $2.00 | $1.50 |
| Tier 2 | $9.99 | $5.00 | $4.00 | $3.00 |
| Tier 3 | $24.99 | $12.50 | $10.00 | $7.50 |
Mobile in-app prices add ~30% on top for the Apple / Google store cut — that markup falls entirely on the viewer, not the streamer payout. Streamer net is uniform worldwide regardless of whether the sub came in via web or mobile.
The Plus Program in plain English
Twitch\'s Partner Plus Program launched in June 2023 with a 70/30 split for Partners holding 350 paid subs for three months, capped at $100K annual revenue at that rate. In January 2024 Twitch overhauled the program: lowered the 70/30 threshold to 300 Plus Points, added a 60/40 mid-tier at 100 PP, removed the $100K cap, and opened qualification to Affiliates as well as Partners.
Plus Points are weighted: Tier 1 sub = 1 PP, Tier 2 = 2 PP, Tier 3 = 6 PP per month each subscriber renews. So a streamer with 200 Tier 1 + 50 Tier 2 + 25 Tier 3 paid subs clears (200×1) + (50×2) + (25×6) = 450 PP — eligible for 70/30 once held three consecutive months.
Gifted subs and Prime subs are excluded from PP accrual to prevent buy-in. Only paid recurring subs from individual subscribers count.
What Twitch actually spends the take on
The "Twitch take" isn\'t pure margin. Three big cost buckets eat into it:
- Payment processing. Stripe / Apple / Google interchange fees run 2.5-30% of the transaction depending on the channel (mobile in-app subs leave Apple / Google with their full 30% cut, which Twitch then has to absorb on its side).
- Platform infrastructure. AWS / video CDN / chat servers run at meaningful scale across millions of concurrent viewers worldwide.
- Trust & safety. Content moderation, ToS enforcement, copyright DMCA handling, payout fraud prevention.
The remaining margin funds Twitch product development plus operating profit. Platforms like Kick that offer 95/5 splits typically don\'t carry the same scale of moderation / infrastructure costs yet — the Kick model bets that lighter platform overhead can sustain the higher creator payout while the platform grows. The structural question for streamers is which platform delivers more *take-home dollar* given the audience- growth math, not which one publishes the better ratio.
How streamers shift up the split ladder
The path from 50/50 to 70/30 Plus runs through three sub categories:
- Hit Affiliate (or Partner) — clears the 25-follower / 4-hour / 4-day / 3-CCV threshold (Affiliate, post-2025 update) or the 75-hour / 25-day / 75-CCV threshold (Partner). Both unlock paid sub eligibility.
- Build to 100 PP retained — typically ~100 paid Tier 1 subs (or fewer with Tier 2 / 3 mix) held three consecutive months. Unlocks 60/40.
- Build to 300 PP retained — ~300 paid Tier 1 subs (or fewer with Tier mix) held three consecutive months. Unlocks 70/30.
The 100-PP threshold is the realistic mid-game for most growing channels — 100 paid subs is achievable with sustained organic + paid audience supplementation in the 8-18-month range across most non-saturated categories. The 300-PP threshold is late-game for most channels.
FAQ
What's the default Twitch sub split?
50/50 — Twitch keeps half of every sub purchase, the streamer keeps the other half. This is the standard Affiliate and Partner split. A Tier 1 sub at $4.99 nets the streamer $2.50 on the default split.
When does Twitch keep less than 50%?
When the streamer qualifies for Plus Program. The 60/40 tier (streamer 60%, Twitch 40%) requires holding ≥100 Plus Points for 3 consecutive months. The 70/30 tier (streamer 70%, Twitch 30%) requires holding ≥300 Plus Points for 3 consecutive months. Plus Points come from paid recurring subs only — Tier 1 sub = 1 PP, Tier 2 = 2 PP, Tier 3 = 6 PP per month.
Do gifted subs count toward Plus Program qualification?
No. Gifted subs and Prime subs are explicitly excluded from Plus Points accumulation. Only paid recurring subs from individual subscribers count. This prevents streamers from "buying in" to the 70/30 tier via self-funded gift bombs. The qualification is genuine retained-sub-base metric.
What happens to the streamer's split if subs drop?
Once a streamer enters Plus Program, they stay in for 12 consecutive months — even if their Plus Points drop below the 100 / 300 threshold mid-tier. After the 12-month window expires, they re-qualify based on the most recent 3-month rolling Plus Points level. So a one-month sub dip doesn't kick a streamer out of the 70/30 split immediately.
Did Twitch change the split in 2024?
Yes — January 2024 was a major overhaul. Twitch lowered the 70/30 Plus Points threshold from 350 to 300, added a new 60/40 mid-tier at 100 Plus Points, removed the $100K annual revenue cap on the 70/30 split, and opened qualification to Affiliates (it had been Partner-only at the 350-PP / 70/30 launch in June 2023).
How does Twitch's split compare to other platforms?
Kick offers a flat 95/5 split (streamer keeps 95% of sub revenue) — far better than Twitch's baseline 50/50. YouTube takes 30% of Super Chat / Super Sticker revenue. TikTok Live's gift system pays creators ~50% of the gift's value. Twitch's 70/30 Plus tier is closer to the Kick rate but still requires 300 retained subs for 3 months. Use the <NuxtLink to="/cross-platform-earnings-comparator">cross-platform earnings comparator</NuxtLink> to size the difference for your audience.
Why does Twitch take so much?
Twitch absorbs payment-processing fees (Stripe / Apple / Google interchange — ~30% of mobile-app sub purchases go to Apple / Google), platform infrastructure, content moderation, and payout administration. The "Twitch margin" on the 50/50 split isn't pure profit — a chunk goes to processing the transaction itself. Platforms like Kick that offer 95/5 typically don't carry the same scale of moderation / infrastructure costs (yet).
