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How to change your name color on Twitch, and what you get without paying

Every account can pick one of 15 named colors. Any hex color needs Turbo or a Prime account linked to Twitch. What others see also depends on their own chat settings

Twitch explains name color across four help pages and an API reference, and they do not all agree on who gets custom colors. This guide puts the steps, the rules and the contradictions in one place, with a source for each.

By Marcus Chen Reviewed by Alex Morrison14 minUpdated Fact-checked · 11 sources

In one minute: Open the Chat Identity menu from the icon at the left of the chat box and pick a Name Color, or type /color followed by a color name in chat. Every account can use 15 named colors. Any other color needs Turbo or Prime: Twitch's API reference says "To specify a Hex color code, the user must be a Turbo or Prime user."[3] Prime counts only once your Amazon and Twitch accounts are linked.[5] If your color looks different to someone else, check their Readable Colors setting, which Twitch says will "adjust username colors that may be difficult or uncomfortable to read."[2]

  • 15named colors any account can use. Twitch lists the same 15 on its chat command page and in its API reference.
  • 2 waysto change it: the Name Color picker in chat settings, or the /color command.
  • Turbo or Primeunlocks any hex color. Prime works only after you link your Amazon account.
  • $11.99USD a month is Turbo on web in regions where Twitch has no local price.

# How to change your name color on Twitch

Twitch documents two routes: a color picker in your chat settings, and a chat command. Both need you to be signed in. Twitch: "To participate in a Twitch chat, you must sign in to your Twitch account."[2] The picker is the easier one:

  1. Open any channel's chat on twitch.tv. The color is not tied to that channel. Twitch's API describes it as "the color used for the user’s name in chat" and sets it per user, not per channel.[3]
  2. Click the icon at the left of the chat box. Twitch: "Start by clicking on the icon in the left of your chat box to open your Chat Identity."[7] The same Identity menu is also inside Chat Settings, which you open from the settings cog.[2]
  3. Pick a Name Color. Picking one changes your username color in chat.[2]
  4. For any other color, click More Colors. This only works with Turbo or Prime. Section 3 explains how.[2]

The second route is the command. Twitch's command page: "To use any command or chat feature simply type the required command into the text-box and hit Enter."[1] For color the format is /color followed by a color name, for example /color HotPink. If you have Turbo or Prime, you can type a hex code instead, for example /color #9146FF.[1][3]

# The 15 colors every account gets

Without Turbo or Prime you choose from a fixed list. Twitch's command page lists them for /color: "Normal users can choose between Blue, Coral, DodgerBlue, SpringGreen, YellowGreen, Green, OrangeRed, Red, GoldenRod, HotPink, CadetBlue, SeaGreen, Chocolate, BlueViolet, and Firebrick."[1] Twitch's API reference gives the same list and says "All users may specify one of the following named color values."[3]

The 15 named colors, as Twitch writes themSource: Twitch Help, Chat Commands, and Twitch API reference, Update User Chat Color. Read 14 October 2026
Type in chatName in the API
/color Blueblue
/color BlueVioletblue_violet
/color CadetBluecadet_blue
/color Chocolatechocolate
/color Coralcoral
/color DodgerBluedodger_blue
/color Firebrickfirebrick
/color GoldenRodgolden_rod
/color Greengreen
/color HotPinkhot_pink
/color OrangeRedorange_red
/color Redred
/color SeaGreensea_green
/color SpringGreenspring_green
/color YellowGreenyellow_green

How this list was checked: on 14 October 2026 Streamrise compared the list on Twitch's Chat Commands page with the list in the API reference, name by name. Both have the same 15 colors. The only difference is how they are written: one word with capitals on the help page (GoldenRod), lower case with underscores in the API (golden_rod).

# Custom hex colors: Turbo or Prime

Any color outside the 15 is a paid perk, and Twitch names two ways to get it. Turbo lists "Custom Chat Username Colors - Stand out in chat with a custom username color." among its benefits, and adds: "Turbo subscribers can set their own custom chat color by toggling a set of 3 sliders."[4] Prime gets the same: "Prime users can set any color they wish to use for Twitch Chat, simply use the color sliders and find a color you like!"[5]

Who can set which name colorSource: Twitch Help, Account Settings and Turbo Overview and FAQ; Twitch API reference; Amazon Customer Service. Read 14 October 2026
Your accountColors you can setWhere
Free accountThe 15 named colorsName Color picker or /color NAME
TurboNamed colors or any hex codeMore Colors, Turbo settings, or /color #hex
Amazon Prime, linked to TwitchNamed colors or any hex codeMore Colors, Prime settings, or /color #hex
Amazon Prime, not linkedThe 15 named colorsLink the accounts first

Sources for the table: the API reference says "Turbo and Prime users may specify a named color or a Hex color code like #9146FF."[3] Twitch's settings page says "To access Prime perks, you must link your Amazon and Twitch accounts."[5] Amazon says the same from its side: "Linking your Amazon and Twitch accounts is required to redeem your Prime member perks on Twitch, including your monthly free Twitch channel subscription."[6]

  1. Get Turbo, or link Prime. Twitch: "If your region does not have local Turbo pricing available, the monthly cost of Turbo will be $11.99 USD/month if purchased on web."[4] For Prime, link the accounts from Twitch's Prime Perks settings.[5]
  2. Click More Colors in the Name Color picker. Twitch says it "will take you to a page where you can pick from a larger selection or set your color via hex color code."[2]
  3. Or open the settings tab directly. The sliders sit in your Turbo or Prime settings. If you have both, Twitch says users "who have also linked their Amazon Prime account will see a combined tab called “Prime”".[4]
  4. Or type the hex code in chat. Twitch's own example is "Turbo users can use the colors posted above as well as any Hex value (i.e: #000000)."[1]

# Name color not changing? Check these six things

If you picked a color and chat still shows the old one, one of these is usually the reason. Each comes from Twitch's pages except the last, which Twitch does not address.

  1. You typed a hex code without Turbo or Prime. Twitch's API rejects it with the reason "To specify a Hex color code, the user must be a Turbo or Prime user."[3] Pick one of the 15 names instead.
  2. You have Prime, but it is not linked to Twitch. Prime perks on Twitch need the link.[5][6]
  3. The color name is not on the list. The API rejects a named color it does not know: "The named color in the color query parameter is not valid."[3] Use the names from Section 2.
  4. You are signed out. Chat, and with it your chat identity, needs a signed-in account.[2]
  5. It did change, but your own screen adjusts it. With Readable Colors on, Twitch changes username colors that are hard to read, so your own name may look lighter or darker than the shade you picked.[2] Section 5 covers this.
  6. You expected it instantly. Twitch's pages read for this guide do not say how long a change takes. Streamers Playbook, a third-party guide: "Do note, it may take a few minutes before the color of your name changes."[10]

# Why your color looks different to other people

The color you set is one value on your account. What each viewer sees is that value after their own settings act on it. Twitch's Readable Colors option, in Chat Appearance: "This option will adjust username colors that may be difficult or uncomfortable to read."[2] It is the viewer's setting, not yours, so one viewer may see your exact shade while another sees it adjusted.

Chat Appearance settings also differ by browser. Twitch: "These changes will apply to all channels across Twitch, but do not persist between browsers."[2] So the same person can see your color one way on one browser and differently on another. The theme matters too. Streamers Playbook warns about a white name: "I have to point out though that having a white username will make it difficult for the streamer and other users to see your username unless they have dark mode enabled."[10]

What changes how your name color looksSources: Twitch Help, Chat Basics; 7TV Help Center; Streamers Playbook. Read 14 October 2026
CauseWhose settingEffect
Readable ColorsThe viewerHard-to-read colors are adjusted
Light or dark themeThe viewerVery light or dark names can blend in
Another browserThe viewerChat Appearance settings do not carry over
7TV paintsYou and the viewerA gradient or effect drawn by the extension

The last row is not a Twitch feature. 7TV, a third-party chat extension, sells name styling it calls paints: "Paints add dynamic styling to your username, gradients, themes, or effects. These are purely cosmetic and help make your name stand out in chat."[8] 7TV says cosmetics can only be equipped with an active 7TV subscription.[8] Paints are drawn by the extension itself. 7TV's known-issues page describes a glitch that "occurs when both FFZ and 7TV are configured to render paints at the same time."[9]

# Changing your name color on mobile

Twitch says "Chat is available on Twitch on desktop, Twitch Mobile Apps, mobile web, and some TV apps."[2] But none of the Twitch pages read for this guide shows where the Name Color picker sits in the mobile app. The Chat Basics page describes the settings cog and Identity menu without saying which apps have them.[2]

Two things are documented. The /color command is typed into the chat box, and Twitch's command page does not limit commands to desktop.[1] Streamrise did not test the command in the mobile app for this guide. And the color belongs to your account, not to a device: Twitch's API sets it per user, with no channel or device in the request.[3]

# Where Twitch's own pages disagree

Search for this topic and you get different answers on who can use custom colors. The reason is that Twitch's own pages, read on the same day, say different things.

Who gets custom name colors, by Twitch pageSources: Twitch Help (Chat Commands, Chat Basics, Account Settings, Turbo Overview and FAQ) and Twitch API reference. All read 14 October 2026
Twitch pageWho gets custom colorsHow it describes them
Chat CommandsTurbo onlyAny hex value
Chat BasicsTurbo or LunaMore Colors, hex code
Account SettingsPrimeColor sliders
Turbo OverviewTurboA set of 3 sliders
API referenceTurbo and PrimeHex color code

The quotes behind the rows. Chat Commands: "Turbo users can use the colors posted above as well as any Hex value (i.e: #000000)."[1] Chat Basics: "If you have Turbo or Luna membership, clicking More Colors will take you to a page where you can pick from a larger selection or set your color via hex color code."[2] Account Settings: "Prime users can set any color they wish to use for Twitch Chat".[5] API reference: "Turbo and Prime users may specify a named color or a Hex color code like #9146FF."[3] The API is the rule Twitch's system applies when a color is set, and it names both Turbo and Prime. The Chat Commands line that mentions only Turbo is the odd one out.

Third-party guides add their own naming. Streamers Playbook, last updated March 17, 2023, says More Colors "is for Twitch Turbo and Amazon Prime Gaming users only" and sends readers to a settings tab it calls Prime Gaming.[10] Twitch's settings page today calls that section Prime Perks.[5] The rule is the same. Only the labels have moved, so look for Prime, Prime Perks or Luna if the menu does not match an older guide.

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# The bottom line

Open Chat Identity from the icon at the left of the chat box, or type /color and a name, and you can switch between 15 free colors at any time.[7][1] For any other shade, Twitch's API requires Turbo or Prime, and Prime only after you link it.[3][5] If someone says your color looks wrong, their Readable Colors setting, theme or extensions are the first things to check, not your settings.[2][8]

# FAQ

How do you change your name color on Twitch?

Click the icon at the left of the chat box to open Chat Identity and pick a Name Color. Or type /color followed by a color name in chat, for example /color Coral.

Can you change your Twitch name color for free?

Yes, to one of 15 named colors: Blue, BlueViolet, CadetBlue, Chocolate, Coral, DodgerBlue, Firebrick, GoldenRod, Green, HotPink, OrangeRed, Red, SeaGreen, SpringGreen and YellowGreen.

How do I use a hex color for my Twitch name?

You need Turbo or an Amazon Prime account linked to Twitch. Then click More Colors in the Name Color picker, use the sliders in your Turbo or Prime settings, or type /color with the hex code, for example /color #9146FF.

Does Prime Gaming give you a custom name color?

Yes, according to Twitch's settings page and API reference, once your Amazon and Twitch accounts are linked. One older Twitch help page mentions only Turbo, but the API lists both Turbo and Prime.

Why won't my Twitch name color change?

Usually because you typed a hex code without Turbo or Prime, your Prime account is not linked, or the color name is misspelled. If it did change but looks off, Readable Colors may be adjusting it on your screen.

Why does my name color look different to other people?

Each viewer's Readable Colors setting, their light or dark theme and their browser can change how your color looks to them. Extensions like 7TV can also draw gradients over names.

Can you change your name color on the Twitch mobile app?

Twitch's help pages do not show where the picker is in the app. The color is stored on your account, so you can set it once on twitch.tv in a browser and it applies everywhere you chat.

Can you make your Twitch name white or black?

Only with a hex code, so only with Turbo or linked Prime. Neither is on the free list. A white or black name can be hard to read for viewers using the opposite theme.

Can you get a gradient name color on Twitch?

Not through Twitch's own settings, which set a single color. Gradient names in chat come from 7TV paints, which need a 7TV subscription and are drawn by the extension.

Is my name color the same in every channel?

Yes. Twitch stores one chat color per user, not per channel. Badges are different: you can choose a custom badge for a single channel.

Marcus Chen

Technical Editor, API & Integrations

Previously reseller-API developer for streaming-services tooling. Writes Streamrise /apidoc, reseller integration, and broadcast-software technical content.

More from Marcus →

Sources & further reading

  1. Twitch Help — Chat Commands
    Official Twitch help article in the Getting Started, Chat Functionality section, English (US) version. No date is shown on the article page. Source of the /color command, the list of named colors for normal users and the line limiting hex values to Turbo. Quotes used: "To use any command or chat feature simply type the required command into the text-box and hit Enter.", "Typing the forward slash (/) key will bring up a list of available commands.", "Normal users can choose between Blue, Coral, DodgerBlue, SpringGreen, YellowGreen, Green, OrangeRed, Red, GoldenRod, HotPink, CadetBlue, SeaGreen, Chocolate, BlueViolet, and Firebrick." and "Turbo users can use the colors posted above as well as any Hex value (i.e: #000000)." Read 14 October 2026.
    https://help.twitch.tv/s/article/chat-commands?language=en_US
  2. Twitch Help — Chat Basics
    Official Twitch help article in the Getting Started, Chat Functionality section, English (US) version. No date is shown on the article page. Source of the Name Color setting, More Colors for Turbo or Luna members, Readable Colors, the sign-in requirement and where chat is available. Quotes used: "Picking a color here will change the color of your username in the chat.", "If you have Turbo or Luna membership, clicking More Colors will take you to a page where you can pick from a larger selection or set your color via hex color code.", "This option will adjust username colors that may be difficult or uncomfortable to read.", "These changes will apply to all channels across Twitch, but do not persist between browsers.", "To participate in a Twitch chat, you must sign in to your Twitch account." and "Chat is available on Twitch on desktop, Twitch Mobile Apps, mobile web, and some TV apps." Read 14 October 2026.
    https://help.twitch.tv/s/article/chat-basics?language=en_US
  3. Twitch Developers — API Reference, Update User Chat Color
    Official Twitch developer documentation. No date is shown for this section. Source of the 15 named colors in API form, the per-user scope of the chat color, the Turbo and Prime rule for hex codes and the error messages for invalid colors. Quotes used: "the color used for the user’s name in chat", "All users may specify one of the following named color values.", "Turbo and Prime users may specify a named color or a Hex color code like #9146FF.", "To specify a Hex color code, the user must be a Turbo or Prime user." and "The named color in the color query parameter is not valid." Read 14 October 2026.
    https://dev.twitch.tv/docs/api/reference/#update-user-chat-color
  4. Twitch Help — Turbo Overview and FAQ
    Official Twitch help article in the Prime Gaming & Turbo section, English (US) version. No date is shown on the article page. Source of the custom color benefit, the sliders, the combined Prime tab and the web price where no local pricing applies. Quotes used: "Custom Chat Username Colors - Stand out in chat with a custom username color.", "Turbo subscribers can set their own custom chat color by toggling a set of 3 sliders.", "who have also linked their Amazon Prime account will see a combined tab called “Prime”" and "If your region does not have local Turbo pricing available, the monthly cost of Turbo will be $11.99 USD/month if purchased on web." Read 14 October 2026.
    https://help.twitch.tv/s/article/twitch-turbo-guide?language=en_US
  5. Twitch Help — Twitch Account Settings
    Official Twitch help article in the Getting Started, Twitch Account section, English (US) version. No date is shown on the article page. Source of the Prime Perks chat color setting and the need to link Amazon and Twitch. Quotes used: "Prime users can set any color they wish to use for Twitch Chat, simply use the color sliders and find a color you like!" and "To access Prime perks, you must link your Amazon and Twitch accounts." Read 14 October 2026.
    https://help.twitch.tv/s/article/twitch-account-settings?language=en_US
  6. Amazon Customer Service — Link Your Amazon and Twitch Accounts
    Official Amazon help page, English, under Digital Services & Content, Amazon Luna, Twitch. No date is shown on the page. Source of the requirement to link accounts for Prime perks on Twitch. Quote used: "Linking your Amazon and Twitch accounts is required to redeem your Prime member perks on Twitch, including your monthly free Twitch channel subscription." Read 14 October 2026.
    https://www.amazon.com/gp/help/customer/display.html?nodeId=GAQRKYRFQZDJR97H
  7. Twitch Help — How to Use Badges
    Official Twitch help article in the Getting Started, Chat Functionality section, English (US) version. No date is shown on the article page. Source of where the Chat Identity menu opens. Quote used: "Start by clicking on the icon in the left of your chat box to open your Chat Identity." Read 14 October 2026.
    https://help.twitch.tv/s/article/how-to-use-badges?language=en_US
  8. 7TV Help Center — What Are Cosmetics on 7TV?
    Help article by 7TV, a third-party chat extension not made by Twitch, showing April 3, 2026 on the page. Source of what paints are and that cosmetics need an active 7TV subscription. Quote used: "Paints add dynamic styling to your username, gradients, themes, or effects. These are purely cosmetic and help make your name stand out in chat." Read 14 October 2026.
    https://help.7tv.app/en/articles/11069485-what-are-cosmetics-on-7tv
  9. 7TV Help Center — Frequently Asked Questions
    Help article by 7TV about its new extension, showing April 3, 2026 on the page and "Last updated: April 3, 2026." in its Known Issues list. Source of the point that extensions render paints. Quote used: "occurs when both FFZ and 7TV are configured to render paints at the same time." Read 14 October 2026.
    https://help.7tv.app/en/articles/14425435-frequently-asked-questions
  10. Streamers Playbook — How To Change The Color Of Your Name On Twitch
    Third-party guide, not published by Twitch, showing "Last updated: March 17, 2023" on the page. Cited for timing, theme visibility and glow, which Twitch's pages do not cover, and to show older naming. Quotes used: "Do note, it may take a few minutes before the color of your name changes.", "I have to point out though that having a white username will make it difficult for the streamer and other users to see your username unless they have dark mode enabled.", "is for Twitch Turbo and Amazon Prime Gaming users only" and "It is not possible to make your Twitch username glow." Read 14 October 2026.
    https://streamersplaybook.com/how-to-change-the-color-of-your-name-on-twitch/
  11. Twitch Help — How to Handle Viewership Botting and Fake Engagement
    Official Twitch help article, English (US) version. No date is shown on the article page. Source of Twitch's policy line on fake engagement. Quote used: "As a reminder, fake engagement and artificial inflation of channel statistics are violations of our policies." Read 14 October 2026.
    https://help.twitch.tv/s/article/how-to-handle-view-follow-bots?language=en_US
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